1. TAMRON Lenses Awarded with Three Prestigious 2021-2022 EISA Awards

    17-70mm (Model B070), 11-20mm (Model B060) and 150-500mm (A057) receive awards

  2. August 14, 2021, Commack, New York - Tamron announces the presentation by the European Imaging and Sound Association (EISA) of its EISA Awards to three TAMRON lenses: 17-70mm F/2.8 Di III-A VC RXD (Model B070) for "EISA LENS OF THE YEAR 2021-2022," 11-20mm F/2.8 Di III-A RXD (Model B060) for "EISA WIDEANGLE ZOOM LENS (APS-C) 2021-2022" and 150-500mm F/5-6.7 Di III VC VXD (Model A057) for "EISA TELEPHOTO ZOOM LENS 2021-2022". TAMRON has been honored with EISA Awards for 16 consecutive years. Plus, this year TAMRON wins three prestigious awards.

    EISA Award



    Excerpt from the Award Citation of the EISA Jury:

    EISA LENS OF THE YEAR 2021-2022: 17-70mm F/2.8 Di III-A VC RXD (Model B070)
    For enthusiast photographers who use Sony cameras with APS-C sensors and are in search of a high-quality zoom, this might be the perfect choice. It offers a uniquely useful combination of a large maximum aperture and a broad 26-105mm full-frame equivalent focal length range, without compromising on optical quality. The lens is weather-sealed to match the higher-end Alpha 6000-series models, while its effective optical stabilisation allows handheld shooting at slow shutter speeds without blurring due to camera shake. In addition, the autofocus is quiet and accurate while being fully compatible with features such as Eye AF. Overall, it’s a great choice for everyday shooting.

    EISA WIDEANGLE ZOOM LENS (APS-C) 2021-2022: 11-20mm F/2.8 Di III-A RXD (Model B060)
    Designed for use with Sony E-mount cameras, this is the world’s first ultra-wideangle zoom lens for APS-C mirrorless to boast a fast maximum aperture of f/2.8. It is both compact and lightweight yet gives top-quality results. Its closest focusing distance is only 15cm at the shortest focal length, making it ideal for close-up shooting. The RXD autofocus motor is completely silent and focuses precisely and quickly on any subject, which is especially important for video recording. As a result, it’s the perfect choice for shooting with extraordinary viewing angles and striking perspectives.

    EISA TELEPHOTO ZOOM LENS 2021-2022: 150-500mm F/5-6.7 Di III VC VXD (Model A057)
    Tamron’s ultra-telephoto zoom for Sony E-mount provides a focal length range that is ideal for wildlife, sports and action photography in an impressively compact design. It also offers a minimum focus distance of 60cm at the 150mm position, providing a maximum magnification of 1:3.1 for close-up work. The Broad-Band Anti-Reflection coating suppresses ghosting and flare, while the optics are protected by the moisture-resistant construction along with a fluorine coating on the front element. This is the first Tamron lens for full-frame mirrorless cameras to feature optical image stabilisation, enabling sharp handheld ultra-telephoto shooting.

    About the EISA Award
    The European Imaging and Sound Association (EISA) presents awards each year to products judged to be the best in Photography, Mobile Devices, Hi-Fi, Home Theatre Audio, Home Theatre Display & Video and In-Car Electronics categories. A panel of editors from over 60 leading imaging, sound, and electronic industry magazines in 30 countries review and vote to determine the leading products on the market.

    EISA Award Winning Tamron Lenses
    The receipt of this prestigious award marks the 23rd year TAMRON has won an EISA Award, and the 16th consecutive year since 2006. Plus, this year TAMRON wins three prestigious awards.

    1992-1993: SP AF35-105mm F/2.8 Aspherical (Model 65D)
    1993-1994: AF28-200mm F/3.8-5.6 Aspherical (Model 71D)
    1997-1998: SP AF 90mm F/2.8 MACRO [1:1] Model 72E)
    1999-2000: AF28-300mm F/3.5-6.3 Aspherical[IF] MACRO (Model 185D)
    2000-2001: AF28-200mm F/3.8-5.6 LD Aspherical [IF] Super II MACRO (Model 371D)
    2002-2003: AF28-300mm Ultra Zoom XR F/3.5-6.3 LD Aspherical [IF] MACRO (Model A06)
    2003-2004: SP AF28-75mm F/2.8 XR Di LD Aspherical [IF] MACRO (Model A09)
    2006-2007: SP AF17-50mm F/2.8 XR Di II LD Aspherical [IF](Model A16)
    2007-2008: AF18-250mm F/3.5-6.3 Di II LD Aspherical [IF] MACRO (Model A18)
    2008-2009: AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO (Model A20)
    2009-2010: AF18-270mm F/3.5-6.3 Di II VC LD Aspherical [IF] MACRO (Model B003)
    2010-2011: SP 70-300mm F/4-5.6 Di VC USD (Model A005)
    2011-2012: 18-270mm F/3.5-6.3 Di II VC PZD (Model B008)
    2012-2013: SP 24-70mm F/2.8 Di VC USD (Model A007)
    2013-2014: SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004)
    2013-2014: SP 70-200mm F/2.8 Di VC USD (Model A009)
    2014-2015: 16-300mm F/3.5-6.3 Di II VC PZD MACRO (Model B016)
    2014-2015: SP 150-600mm F/5-6.3 Di VC USD (Model A011)
    2015-2016: SP 15-30mm F/2.8 Di VC USD (Model A012)
    2016-2017: SP 85mm F/1.8 Di VC USD (Model F016)
    2017-2018: SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022)
    2017-2018: 18-400mm F/3.5-6.3 Di II VC HLD (Model B028)
    2018-2019: 28-75mm F/2.8 Di III RXD (Model A036)
    2018-2019: 70-210mm F/4 Di VC USD (Model A034)
    2019-2020: 17-28mm F/2.8 Di III RXD (Model A046)
    2019-2020: 35-150mm F/2.8-4 Di VC OSD (Model A043)
    2020-2021: 70-180mm F/2.8 Di III VXD (Model A056)
    2020-2021: 28-200mm F/2.8-5.6 Di III RXD (Model A071)
    2021-2022: 17-70mm F/2.8 Di III-A VC RXD (Model B070)
    2021-2022: 11-20mm F/2.8 Di III-A RXD (Model B060)
    2021-2022: 150-500mm F/5-6.7 Di III VC VXD (Model A057)


    About Tamron Co., Ltd.
    TAMRON provides a wide range of original optical products, from interchangeable lenses for digital cameras to various optical devices for both the general consumer and OEM. We make optical products that contribute to a range of different industries and will continue to devote its rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, TAMRON is fully aware of its responsibility to the environment and aspires to help preserve the natural environment in all its business activities.

    Optical Product Line-up:
    Interchangeable lenses for Digital SLR and Mirrorless cameras, Camcorder lenses, Digital still camera lenses, Drone lenses, Optical device units, Surveillance camera lenses, FA and Machine vision lenses, Automotive camera lenses, Camera module, Test plates, etc.

  3. #      #      #